Client
Derrick Reed
Services
Ecommerce, Website Development, PPC Campaigns, SEO
Year
2018
Elevating Derrick Reed’s Campaign: Making an Impact in Texas Congressional District 2
Our digital branding agency had the privilege of partnering with Derrick Reed, Democratic candidate for Congress in Texas Congressional District 2. Our exciting project involved a complete branding overhaul for his campaign, as well as digital impression efforts that aimed to engage voters and inspire positive change in the community.
The cornerstone of our work was the revision of the campaign logo, ensuring it represented Derrick Reed’s values and resonated with his constituents. We also implemented a consistent congressional party color palette across all campaign artifacts, fostering visual cohesion and brand recognition. Additionally, we played a pivotal role in shaping the brand positioning, emphasizing the importance of donations in the congressional race and highlighting Mr. Reed’s positive impact on the community to garner votes.
To lay the groundwork for success, we conducted in-depth market research to understand the needs and aspirations of the district’s residents. This informed our strategic approach and allowed us to curate compelling imagery and produce impactful videos. Leveraging various digital footprints, including social media content, printable artifacts, and meticulously designed and developed websites, we created a comprehensive online presence that effectively communicated Mr. Reed’s message and engaged voters.
Collaborating with Derrick Reed’s campaign was a tremendous experience. Witnessing his commitment to serving the community and advocating for change inspired us every step of the way. We are proud to have contributed to his campaign by delivering a comprehensive branding solution that reflects his vision, amplifies his message, and propels him towards a successful congressional journey.
