Client
People’s Choice Communication
Services
Digital Audit, Market Research, Digital Rebranding, Web development
Year
2022
In our latest project with People’s Choice Communications, New York City’s very own community-owned Internet Service Provider, we embarked on an exciting journey to bridge the digital divide and bring high-speed, low-cost broadband to all New Yorkers. As a digital branding agency, we were entrusted with a comprehensive overhaul of their communication company, which involved a complete rebranding process.
Our first task was to breathe new life into their visual identity. We redesigned their logo, carefully crafting a symbol that reflects their mission and values. Alongside that, we revamped their color palette, infusing it with a fresh and vibrant energy that captures the essence of their brand.
We strategically refined People’s Choice’s brand positioning and voice through meticulous market research, gaining valuable insights into their target audience and competitors. This allowed us to craft a compelling brand narrative and strategically position them in the market. As part of the rebranding process, we curated captivating imagery and custom iconography that seamlessly aligned with their new brand image. These visuals were incorporated into printable artifacts and presentation decks, creating a cohesive and impactful representation of People’s Choice.
We harnessed the power of social media by creating engaging content and managing People’s Choice’s platforms. Through witty and informative posts, we fostered meaningful connections, amplifying their message and expanding their reach. Our strong project management ensured seamless coordination, clear communication, and efficient execution from conceptualization to implementation. The project with People’s Choice was transformative, enabling them to make a lasting impact and fulfill their mission of connecting all New Yorkers in the digital world.
